What the what now?

First interesting fact: China has an 'International Beer City'. Second interesting fact: They hold chess tournaments.
There was a chess event at the Qingdao International Beer City in China, played under some interesting rules. Before each game, each player had to drink a litre of beer. Every 10 moves of the game, a mug of beer was also drunk. And if you broke any rules, you had to drink a beer. The aim of the event was to find the 'Drunken Champion' of chess.
Apparently there were 100 entrants, resulting in a selection process to whittle the field down to 16 players. The eventual winner (who was not named) possessed both 'wisdom and drinking capacity'.