Looking for another way of publicising your chess club? Google Maps allows you to enter new locations into their map system. So simply locate your chess club premises on the map, then choose the "Add a place to the map option". Fill in the required details (Name etc) and after about 10 minutes is should be searchable by the rest of the world. You can even add extra details in the "Review" section.
Already a number of Australian chess clubs and businesses are doing this. To see which ones, just go to Google Maps and search on "Chess Club". To see stuff that I've added recently, you can even search for "Street Chess".
This way prospective new members can find a local club quickly and easily.