- Organise good chess event
- Make sure the tournament details are easy to find
- Rely on chess players to find out the tournament details
Over the last 12 months I've looked at 4 tournament for guidance. I have been involved in organising 2 of these events, and have been in contact with the organisers of the other 2.
The two major outlets for publicity that all the tournaments looked at were Direct Marketing and Internet Marketing. Direct Marketing consisted of sending out either a flyer or an entry brochure, usually direct to the prospective entrant. For the purpose of the summary a flyer is considered "weak" direct marketing, while a brochure is considered "strong" direct marketing. Internet Marketing involved setting up either a web page or a web site connected with the tournament. In the case of a web page it usually consisted of a single page providing information, while a web site had a whole lot more bells and whistles including online entry facilities. Again, a single web page would be "weak" internet marketing, and a web site would be "strong" internet marketing.
So how did each event do?
Entries: 58 in main section , 54 in other events. 112 Total
Entries: 200+ expected (Last years event attracted 220 using the same marketing strategy)
Entries: 150 (Tournament Limit)
Entries: 220 (Event record)
So what conclusions do I draw from this sample? Basically none. To my eyes there appears to be no general rule concerning the type of marketing versus the expectation of success. Instead it is worth noting that the type of marketing that "may" work probably depends on what sort of tournament it is.
So basically, I'm as still as confused as ever on the issue of what gets chess players to enter chess tournaments.