Sunday, 27 December 2009

How not to publicise a tournament

Since the start of December I have been bombarded with press releases from the "World Championship" tournaments being held in Las Vegas by the World Chess Federation. Some of them are totally laughable, with my favourite being "FIDE take notice of World Chess Federation". The notice was in the form of a warning not to deal with this organisation.
The other press releases fall under heading of "totally pointless". They breathlessly announce that player X has beaten player Y, and now leads tournament Z. What they miss is all the other essential information that a press release needs, such as how many players are in the event, and how the other leading players might be performing. This information (including tournament crosstables) seem to be well hidden, both in the press release, and on the web page of the organisers.
I suspect that this type of PR will continue until there is a sudden announcement that some 2100 player is the new "World Champion", followed by a complaint a few days later from the "World Champion" that they have had trouble cashing their winners cheque.

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