Spam emails. We get them because they work. There is always someone going to click a link, or buy a product, or take some other action that financially rewards the sender. Otherwise no one would send them.
This motivation keeps occurring to me every time I receive an email from the FIDE Office concerning the on going issues with the Presidency. There has been a steady outflow of emails trying to justify the actions taken by the executive, clearly intended to garner support from a chess community that has previously been bullied, bribed, coerced or simply ignored by FIDE and its office holders. It seems 'persuasion' is the latest flavour of the FIDE sandwich on offer, and so far it doesn't taste particularly nice.
From my personal position, while it would be an improvement if Kirsan was no longer FIDE President, it isn't much of an improvement if the people that fought tooth and nail to keep him in power (as recently as last year) only changed the figurehead. The incidents that occurred during the 2010 and 2014 FIDE Elections would simply be repeated in 2018, just with a new name at the top of the ticket.
So for now I'm watching from the sidelines, feeling like I'm watching Carlton play Collingwood. I'm not interested in who wins, just who suffers a career ending injury.