What I am seeing however is a group of comments that somehow believe that (a) there are sponsors just waiting in the wings to pour millions of dollars into chess but (b) chess administrators are somehow driving them away. Now as someone who has spent a lot of time looking for sponsorship for chess events I'm pretty sure I would have noticed these millionaires lurking in the shadows. I've certainly noticed the millionaires who have said "not for me", "doesn't fit the companies profile", or "we have other sponsorship priorities", as they are pretty thick on the ground, but not the other sort.
So my advice to those wondering why organisers cannot find sponsors, or why tournaments don't seem to attract the worlds number 1,2,3 etc is to walk a mile in their shoes. But before you do, be prepared to pound a lot of leather.