Apparently this is a real thing https://www.chess.com/news/view/world-chess-launches-chess-dating-app
As the above story states (slightly NSFW btw), it is a hookup app designed to bring chess players together (a kind of online Bermuda Party!). There appears to be some connection with the upcoming World Championship match, which makes the logo used for the match less of a surprise (according to Anish Giri)
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